Ricki Schultz’s brand new romantic comedy novel Switch & Bait Is Now Available!!


Switch and Bait
By: Ricki Schultz
Releases: June 12, 2018




A charming, hilarious romantic comedy — a modern retelling of Cyrano featuring an online dating profile ghostwriter — told with sharp insight and sarcastic wit, for readers of Helen Fielding, Sophie Kinsella, or Jennifer Weiner.

We switch. I bait.
Let me help you snag a date.

All through college, Blanche Carter was known as the love doctor in her sorority. Now she's parlayed her talent into a unique consulting business: she runs the online dating profiles of Washington D.C.'s most eligible women.

Armed with a battalion of rules, Blanche expertly helps her clients optimize their profiles and ace that first date. But although she'll happily message handsome strangers (and fend off dick pics) for other ladies, Blanche's most important rule is the one she has for herself: no relationships. She's seen too much heartbreak to believe in real love anymore. 

When a former fling pops up among the matches for one of her favorite clients, Blanche gamely messages him on her behalf. Blanche is definitely over him, and this is how she'll prove it. But if she doesn't watch out, Blanche might end up not only screwing over a client — and possibly tanking her entire business — but breaking her rule about love as well…

Ricki Schultz's trademark irreverent humor and wry insight into the absurdities of modern dating are both outrageously funny and genuinely moving in her unforgettable new novel.







"Funny, sexy and unexpectedly touching, Schultz's new novel is the Hitch for millennials — with its own twist. Blanche is simultaneously sincere and snarky...the kind of character who would be easy to befriend and root for in real life.... With smart writing, sharp wit and intense sex scenes, Schultz shines an irreverent light on modern dating and its many potential pitfalls.... An often-hilarious and surprisingly endearing read, perfect for beach season!"--- RT Book Reviews


"A well-paced story and vivid characters...A delight. Schultz adds considerable depth and appealing layers with a strong array of supporting characters, including Blanche's best friend from college, plucky Isla, who is living with Huntington's disease; her endearingly klutzy client Ansley; and her sleazy occasional boyfriend, Cliff. She also shows a flawed and vulnerable side of seemingly immaculate Henry. Fans of women's fiction and contemporary romance will be sure to keep an eye out for Schultz's future books."--- Publishers Weekly


"This book gave me my absolute favorite feeling: laughing out loud alone in a room, chased immediately by the swoons. Nick is my new book boyfriend. But even better? Rae is my new best friend. MR. RIGHT SWIPE is exactly the book I needed."--- Christina Lauren, New York Times bestselling author of the BEAUTIFUL BASTARD series



"Schultz's book is a delightful tale which highlights the modern struggle of finding love when you're single. With an easy writing style and language that would fit in with any group of millennial women, it's a greatly relatable story. For a fun read that feels like an adventure in everyday life more than it does a book, this comes highly recommended." --- RT Book Reviews (FOUR STARS)

"Ricki Schultz's relatable novel will have readers LOLing."--- US Weekly

"Rae is a Heroine Who Keeps It Real...She's blunt, she's sarcastic, she's honest. You'll want to be her best friend.... A brilliantly funny debut novel about a 21st century girl searching for her happily ever after."--- Bustle


"Breezy, brazen… a fun beach read." --- Seattle Times


"In her hilarious debut, Atlanta-based writer Ricki Shultz delivered a relatable tale of the horrors and triumphs of online dating.... [With] sharp, insightful humor, the book is riotous summer fun."--- The Red & Black

"This is my first time reading a Ricki Schultz novel and I know it will not be my last. Her witty sarcasm and fun characters in MR. RIGHT-SWIPE has created a forever fan in me and I will be looking for more."--- The Book Quarry

"If you're looking for something light, funny, and an all-around good book, this one will not disappoint!"--- The Lovely Books

"Schultz is a kindred spirit... I could be here all day including excerpts from this book detailing what I mean but, honestly, you just have to read it. It's hilarious."--- Bell of the Literati

"This is a fantastic debut. If you want an easy, beach read that will have you laughing, I'd say this book is for you."--- Where the Reader Grows


Ricki Schultz

Although she is originally from Cleveland, Ohio, and has spent the most time there, Ricki has also lived in Georgia and Virginia. (She promises she's not a drifter, though.) In addition to writing, she has molded the minds of tweens & teens as a middle school and high school teacher in both the CLE and the ATL — and she also spent a year teaching writing and communications at the college level. She's back in Atlanta now, and she owns the cutest beagle ever (Molly).




TWITTER: @RickiSchultz


INSTAGRAM: @rickischultz




Blanche Carter has always had a knack for helping others make a love connection, she enjoyed doing it so much that she decided to try her hand at making a living off of it, and so far it has been quite profitable. It brings her so much joy to pair people up and watch the fireworks happen, but with all her experience she has yet to create her own fireworks with someone, which really isn't that concerning to her since she swore off relationships a while ago. She goes above and beyond for her clients, even if it means it means being a little traumatized by the occasional photo of someone sans their unmentionables, the way she looks at it, it's all part of the job. But when she is sifting through male dates options for a new client and runs across a unforgettable man from her own list of past suitors, she has a hard time convincing herself that she is over him. And then before she realizes the gravity of her actions she begins to flirt with him via messaging... full well knowing this situation isn't going to end well for all involved!

Switch and Bait is a comical little page-turner that is sure to have readers giggling throughout... Blanche is a hoot! This first time read left me dazzled, a mere two pages in and I found myself pulled right into Blanche's world and completely at her mercy, the feisty matchmaker puts on one heck of a show!! She was brutally honest, determined, sarcastic, and I had a delightful time watching her surrender to her own rules and finally make a love connection of her own. If you are looking for a light and heartfelt read to settle down with this summer I highly suggest you pick this one up, Ms. Schultz's well crafted story line and endearing characters are sure to treat you to a good time!!


I requested an advanced copy of this title from NetGalley and I am voluntarily leaving my honest opinion.


⭐⭐⭐⭐




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